On October 15, at the space of our partners IDEM Animation School, we will celebrate the second day of the ARTFutur project: Rethinking Digital Culture, an initiative promoted by the Design, Creativity and Culture Commission of 22@Network Barcelona and FAD – Foment de les Arts i del Disseny, with the collaboration of several creative, academic and technological entities of the 22@ district.

This new session, entitled “Ethics and Technology”, is part of Barcelona Design Week and represents a unique opportunity to connect with pioneering projects and key agents of the digital creative sector. The meeting aims to offer a space for reflection and debate on the social, cultural and ethical implications of technological innovation, with special attention to sustainability and human impact.

The central theme will revolve around how virtual reality (VR), augmented reality (AR) and other expanded environments transform cultural experience and pose new social and ethical challenges. The objective is to generate a space for dialogue where speakers, leading figures in the creative, academic and technological fields, can analyse how new technologies — especially artificial intelligence and immersive reality — are redefining art, culture and the way we relate to the digital world.

The debates will address key issues such as:

• The integration of AI in creative processes
• The implications of immersive experiences in cultural narrative
• The ethical dilemmas that arise

This session will feature interdisciplinary perspectives — philosophical, creative, economic and social —, offering a comprehensive view of the multiple dimensions of digital transformation. With this approach, ART Futur aims to foster critical thinking and enrich the understanding of the effects of technology on society and culture.

Beyond academic debate, the project seeks to promote the exchange of ideas and collective reflection between technology, art and society, consolidating itself as a meeting point for professionals, artists, researchers and citizens interested in exploring the challenges and opportunities of cultural digitization.

Agenda:

• 5:30pm Registration
• 6pm Institutional welcome 
  • Pau de Solà-Morales: President of the Design, Creativity and Culture Commission of 22@Network Barcelona
• 6:15pm Debate: round table, ARTFutur – Ethics and Technology: rethinking digital culture
  • Jordi Sellas (moderator): Director of the IDEAL Digital Arts Center of Barcelona and co-founder of Layers of Reality, a digital arts production company specializing in the creation of immersive experiences. He is a reference in the field of new digital narratives and immersive experiences, with an outstanding career in cultural management and innovation. He has led numerous projects that combine art, technology and creativity to bring culture closer to new audiences. From IDEAL and Layers of Reality she promotes large-format immersive exhibitions that integrate disciplines such as cinema, audiovisual design and virtual and augmented reality, redefining the way we live and tell stories. She also actively participates in cultural and creative initiatives, sharing knowledge about how technology can transform cultural access and participation in the digital age
  • Antònia Folguera: Curates festivals, conferences and podcasts and radio shows. Her work moves across the terrains of digital art and culture, communication and electronic music. She curates Sónar+D, Sónar Festival’s Creative Technologies Conference, she is part of the curatorial team of Eufònic Festival (Terres de l’Ebre, Spain) and she curates diverse projects independently.
  • Albert Barqué: Research scientist at the Interactive Arts & Science Laboratory (IASlab) of La Salle Barcelona (Ramon Llull University), where he directs the Postgraduate Programs (PhD and Master) in Creative Technologies. His research is located at the intersection of computational cognitive science, experimental human-algorithm interaction and critical studies of artificial intelligence. His goal is to understand how intelligence emerges in machines, explore the limits of collaboration between humans and advanced AI systems, and analyze its ethical, social and epistemological implications. With a transdisciplinary approach, he seeks to rethink models of knowledge and creativity in a context of co-adaptation between humans and AGI.
  • Self Andrea: Domestic Data Streamers is a creative and multidisciplinary collective based in Barcelona, pioneer in data visualization with social impact. Their work combines design, art, science and technology to transform complex data into narrative and interactive experiences capable of emotionally connecting with people. They work with cultural institutions, social organizations, educational entities and companies to generate projects that promote critical reflection and awareness of social, cultural and technological issues. With immersive installations, exhibitions and participatory actions, they seek to make data more human and accessible, fostering dialogue and citizen involvement through new visual languages.
• 19:15 Networking & Drinks

Space for interaction and synergies between creators, companies and experts in the sector.

Previous Art Futur project session:

On October 8th, we will host the first session of ARTFutur: "Digital Art and Creative Artificial Intelligence."
For more information and to access the contents of that session, visit the October 8th event page.