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This Wednesday 30 March, at 7pm, a new Open Talent on lighting design will be held at the Tech Talento Center (c/Badajoz 73) by Roger Narboni, lighting designer and president of the lighting studio CONCEPTO. This French lighting designer launched in 1987 a new discipline called light urbanism and since then he has carried out more than 150 lighting master plans.
In this lecture he will explore the mutations of urban and landscape lighting, which will soon become a specific territory to explore in order to better respond to climatic changes, offer a new nocturnal urbanity and rediscover darkness in our cities.
This lecture is part of the annual lecture series of the master's degree in Lighting Design. Architectural Lighting Design of the UPC School, sponsored by iGuzzini, Lutron and Vibia, leading companies in residential lighting.
13 June 2025
Marcas con alma en un distrito con cerebro
Por qué las empresas tecnológicas también necesitan construir marca
El algoritmo no perdona, pero la indiferencia… menos. Puedes obsesionarte con el SEO, ajustar tu estrategia a cada nueva actualización de Google, subir a la ola del algoritmo del momento… y, aun así, pasar completamente desapercibido.
Porque hay algo que ningún ajuste técnico puede garantizar: ser recordado. Y eso, lo da una marca con identidad. Con alma. Con algo que contar. Se llama branding, y no me digas que has pensado en un logo.
No sabemos si ahora mismo eres capaz de dibujar ...
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