Next Thursday, February 26 at 8:45 we will celebrate 22@Breakfast #194 in Talent Garden (Carrer de Ramon Turró, 169 A, 08005 Barcelona).

The session proposes a space for reflection and open debate on communication in 2026, focusing on the great real dilemmas that companies face today. In a context marked by speed, changing trends, pressure for immediate results and the constant emergence of new tools, five key debates are raised that question how communication is currently being done and how it should be done in the near future.

Far from offering closed answers, the objective is to enter these gardens fully, contrast expert opinions and share real experiences, fostering a critical, honest and innovative conversation about the role of communication in business decision-making.

In addition, a reflection will be shared on why the traditional approach to sustainability is insufficient today in the face of the depletion of environmental, social and economic systems.

From the experience of RIZOMA® as an ecosystem of regenerative innovation, the change in logic proposed by regeneration will be addressed: moving from minimizing impacts to designing models, decisions and narratives that generate a positive net value for the territories, people and the systems that support them. A practical and strategic look at how communication, innovation and business can become real levers of transformation.

We will have the participation of three experts in the sector:

• Armand Zoroa, CEO · Imago Marketing and Communication

An expert in strategic communication, he accompanies brands and organizations in the construction of solid, coherent stories aligned with business objectives, with a special focus on reputation, credibility and real impact. We will also be joined by Rubén Alesanco, Creative Director at Imago Marketing y Comunicación.

• Toni Mascaró, CEO · eMascaró

With more than 20 years driving brands, he leads 360º digital experience projects that integrate strategy, branding, content, creativity and technology.

Agenda

8:45 – Registration

9:00 – Welcome

• Isabel Sabadí, Director of 22@Network Barcelona
• Federica Gervasoni, Campus Manager Talent Garden

9:10 – Update: The Uncomfortable Gardens of Communication

• Armand Zoroa, CEO Imago marketing and communication.
• Rubén Alesanco, creative director, Imago marketing and communication.

9:30 – Innovator of the Month: Designing with Real Impact from Communication and Business

• Toni Mascaró, CEO eMascaró

9:50 – District news and presentation of new partners

• Isabel Sabadí, Director of 22@Network Barcelona

10:15 – Closing and Networking Breakfast

*Exclusive event for members