Instronic, the Barcelona experience design and media architecture studio, presents ŌNIC, a catalogue of premium digital artworks made specifically for LED walls, video walls, and large-format screens in hotels, stores, offices, and public spaces. 

The idea 

Screens have become a permanent fixture of the spaces we inhabit. Yet what plays on them rarely reflects the care that went into designing the space around them. ŌNIC is built to close that gap: a growing collection of over 80 looping artworks, each conceived for architectural scale and organized not by style but by what a space actually needs: Light, Depth, Mood, Nature, Attraction, and Seasons. 

Who it's for 

Hospitality groups, retail flagships, corporate headquarters, real estate developers, wellness spaces, any organisation or place that understands the visual layer of a space is as important as its materials and lighting, and wants it to evolve accordingly. 

How it works 

Clients begin with a free curation session, where the ŌNIC team learns about the space, its atmosphere, and its screens. From there, a tailored selection or an existing collection is proposed, a plan agreed, and artworks are adapted to each client's screen formats and delivered ready to play. Full access starts at €350/month. New works are added weekly. 

“Most screens get one spectacular piece on opening day and are then left alone. Ōnic is our answer to that." 
- Elisa Martínez, Content Studio Director, Instronic 

Ōnic artworks are already present in GMP Group office buildings, Edificio Aqua in Madrid, SABDA wellness studio in Barcelona, and UDON's chain network of restaurants.